Case Study: Cloud-based Communication Companies

 
Case Study: Cloud-based Communication Companies
 
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Who: Cloud-based communication companies
 
Why: Cloud-based communication companies are proving crucial for businesses as telecommuting has become the new normal. Now more than ever, companies must prioritize digital engagement, employee interaction, communication, and information sharing capabilities.
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According to a Research Dive report, with the influence, suggestions and mandates from a variety of authorities such as the WHO, CDC, and government bodies, 70% of organizations are implementing virtual methods for communicating. The communication software market is projected to grow at a rate of 15% by 2026, a gain of $1605 million.
 
The Pitch
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  • Incentives for demos and intro calls - Promo items are a great way for sales reps to incentivize prospects to get on a call or demo with them. If anything, it's a conversation starter by offering to send them something in exchange for a few minutes of their time.
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    • "Hop on a 30 minute consultation with us and we'll send you a free face mask or pair of socks!"
 
 
  • Incentive or appreciation gift for increased seats/licenses - Cloud-based communication companies are seeing an increase of new users, but their current customers are also facing the demand to increase their number of seats, licenses, or account levels in order to maintain their productivity and internal communications while at home.
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    • Rewarding existing, loyal customers for upgrading with a useful and relevant promotional item is a great way to show appreciation and maintain a strong relationship.
 
 
  • Employee appreciation and connection - In response to the rapid market growth and increased demand for their product, employees of cloud-based communication companies are likely busier than ever and are missing their fellow colleagues just like we are!
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    • An item with your company logo is a great way to thank your employees for their hard work and dedication and help them feel connected to one another and the company.